SCMHRD Pune Direct Admission in MBA-Marketing

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  • Post published:December 29, 2023
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SCMHRD Pune Direct Admission in MBA-Marketing

SCMHRD Pune: A Premier B-School for Aspiring Marketers. The Symbiosis Centre for Management and Human Resource Development (SCMHRD) Pune is a highly regarded business school in India, known for its rigorous academic programs and strong industry connections. Enrol now for SCMHRD Pune Direct Admission in MBA-Marketing.

SCMHRD Pune offers an MBA program with specializations, and Marketing is one of the popular choices. The MBA program is designed to provide students with a comprehensive understanding of business management, and the Marketing specialization focuses on strategies related to product promotion, market research, and consumer behavior.

The quality of faculty is a crucial factor in evaluating the effectiveness of an MBA program. Faculty members with industry experience and academic expertise contribute significantly to the learning experience. You may want to explore the profiles of faculty members associated with the Marketing department.

SCMHRD Pune typically has strong ties with the industry. The institute may organize guest lectures, workshops, and industry visits to provide students with insights into the current trends and practices in the marketing field. Internship opportunities and placement assistance may also be part of the program.

The institute is likely to have modern infrastructure and facilities, including classrooms, libraries, computer labs, and spaces for collaborative learning.

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Symbiosis Centre for Management and Human Resource Development, Pune

SCMHRD Pune Direct Admission in MBA-Marketing

A well-established alumni network can be beneficial for current students. Alumni may provide mentorship, share industry insights, and offer networking opportunities.

SCMHRD MBA-Marketing program is particularly esteemed, preparing students for successful careers in various marketing specializations.

  • Focus: The program delves into the complexities of modern marketing, equipping students with the skills and knowledge needed to excel in a dynamic business environment.
  • Curriculum: The curriculum covers a wide range of marketing topics, including consumer behaviour, market research, branding, digital marketing, advertising, and more.
  • Faculty: Experienced and qualified faculty members with industry expertise guide and mentor students throughout the program.
  • Practical Learning: Case studies, industry projects, and internships provide hands-on experience and real-world insights.
  • Specializations: Students can choose from various specializations, such as brand management, digital marketing, rural marketing, or international marketing, to tailor their learning to their career aspirations.

What is MBA-Marketing?

MBA-Marketing: Unveiling the Secrets of Modern Business

An MBA-Marketing program equips you with the knowledge and skills necessary to navigate the intricate world of modern marketing. It empowers you to understand consumer behaviour, craft compelling messages, design effective strategies, and drive business growth through the potent power of marketing.

Why pursue an MBA-Marketing

The demand for skilled marketing professionals is skyrocketing due to:

  • Increased Importance of Marketing: In today’s competitive business landscape, marketing plays a critical role in building brand awareness, driving sales, and achieving organizational goals.
  • Digital Revolution: The digital landscape has transformed marketing, creating exciting new opportunities and requiring professionals with cutting-edge digital skills.
  • Evolving Consumer Behavior: Understanding and adapting to ever-changing consumer needs and preferences is crucial for successful marketing campaigns.

MBA-Marketing Specialization in SCMHRD Pune

  • Core Marketing Concepts:You’ll master the fundamentals of marketing, including consumer behaviour, market research, branding, product management, pricing, distribution, and promotion.
  • Modern Marketing Tools: Get equipped with the latest trends and tools in digital marketing, social media marketing, content marketing, analytics, and e-commerce.
  • Strategic Thinking: Develop critical thinking and problem-solving skills to analyze market situations, craft winning strategies, and measure campaign effectiveness.
  • Communication and Leadership: Hone your communication and presentation skills to lead teams, inspire audiences, and effectively pitch your ideas.
  • Specialization Options: Deepen your expertise by choosing a specialization like brand management, digital marketing, international marketing, or rural marketing, depending on your career aspirations.

SCMHRD Pune Selection Process for Direct admission in MBA-Marketing

The selection process for MBA-Marketing at SCMHRD Pune is rigorous and involves several stages. Here’s a breakdown:

Stage 1: Entrance Exams:

  • Mandatory: You must score well in any of the following national entrance exams:
    • Symbiosis National Aptitude Test (SNAP): Conducted by SCMHRD itself.
    • CAT: Conducted by Indian Institutes of Management (IIMs).
    • XAT: Conducted by Xavier School of Management, Jamshedpur.
    • ATMA: Conducted by the Association of Indian Management Schools (AIMS).
    • CMAT: Conducted by the Central Management Admission Test.
    • GMAT: Conducted by the Graduate Management Admission Council (GMAC) (optional, scores from 2021 onwards are accepted).

Stage 2: Shortlisting:

  • Based on your entrance exam score, academic performance, work experience (if any), and other factors like diversity and achievements.
  • A minimum SNAP score of 90-95 percentile is generally considered necessary for a strong chance of making the shortlist.

Stage 3: Group Activity and Writing Assessment (GAWA):

  • Shortlisted candidates are invited to participate in a Group Activity (GD) and a Writing Assessment (WAT).
  • The GD assesses your communication, teamwork, and critical thinking skills.
  • The WAT evaluates your writing skills, analytical ability, and thought process.

Stage 4: Personal Interview (PI):

  • Successful candidates from the GAWA round are invited for a Personal Interview (PI).
  • The PI delves deeper into your motivations, career goals, and fit with the SCMHRD program.
  • It’s your chance to showcase your personality, interests, and relevant experiences.

Final Selection:

  • The final selection is based on a comprehensive evaluation of your performance across all stages, including entrance exams, GAWA, and PI.

SCMHRD Pune in MBA-Marketing Important Dates

  • Applications typically open in February and close in March/April.
  • Entrance exams are conducted between November and February.
  • Shortlisted candidates are invited for GAWA and PI rounds in April/May.
  • Final merit list and offer letters are released in May/June.

Placements for SCMHRD Pune in MBA-Marketing

The placements for MBA-Marketing at Symbiosis Centre for Management and Human Resource Development (SCMHRD) Pune are excellent, consistently ranking among the top B-schools in India. Here’s a breakdown of their recent placement highlights:

2023 Placement Highlights:

  • Highest package offered: INR 67.60 LPA (Domestic)
  • Average package offered: INR 23.71 LPA
  • Placement percentage: 100% (all eligible students placed)
  • Top recruiters: Deloitte USI, Nestle, PepsiCo, HUL, Airtel, Godrej Consumer Products, Puma, Mondelez, Microsoft, etc.

Reasons for Strong Placements:

  • Industry-relevant curriculum: The program focuses on the latest trends and tools in marketing, ensuring graduates are prepared for real-world challenges.
  • Strong industry connect: SCMHRD has a robust network of corporate partners across various industries, providing students with access to exclusive internship and job opportunities.
  • Dedicated placement cell: The institute’s placement cell provides personalized guidance and career counseling to students throughout the placement process.
  • Holistic development: The program not only focuses on technical skills but also on soft skills like communication, teamwork, and leadership, making graduates well-rounded professionals.

Job Roles:

Graduates of the MBA-Marketing program at SCMHRD can land diverse and exciting roles in various industries, including:

  • Brand Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Product Manager
  • Sales Manager
  • Market Research Analyst
  • Public Relations Specialist
  • Social Media Manager
  • Content Marketing Specialist
  • Brand Consultant


The average salary for graduates of the MBA-Marketing program at SCMHRD Pune is around INR 23.71 LPA, with the highest reaching INR 67.60 LPA. The salaries vary depending on the industry, job role, and company.

While SCMHRD boasts impressive placements, other factors like your performance in the program and market conditions can also affect your salary and career trajectory.

SCMHRD Pune Direct Admission in MBA-Marketing

Bookings are already started for SCMHRD Pune Direct Admission in MBA-Marketing. Call now, as admissions are already started.

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